Egyptian social commerce platform Brimore raises $3.5 million Pre-Series A to connect manufacturers with consumers

Egyptian social commerce platform Brimore raises $3.5 million Pre-Series A to connect manufacturers with consumers

2020-05-11

Cairo-based social commerce platform Brimore has raised $3.5 million in a Pre-Series A round led by Algebra Ventures, with the participation of Disruptech, Vision Ventures, and existing investors 500 Startups, and Flat6Labs, it announced in a statement to MENAbytes today. The startup had raised $800,000 in a seed funding round co-led by Algebra Ventures and Endure Capital almost a year ago.


Founded in 2017 by Mohamed Abdulaziz, Ahmed Sheikha, and Mahmoud Refaay, Brimore provides small and medium-sized manufacturers in Egypt with access to nationwide distribution through its large network of individuals (freelancers) who sell and recruit others to sell consumer goods within their local communities.


The platform that includes supply chain and payment facilities claims to be serving hundreds of SMEs, selling thousands of products including packaged foods, personal care, and household goods.